Bio: John Kounios, PhD, has published cognitive neuroscience research on insight, creativity, problem solving, memory, aging, and Alzheimer's Disease and coauthored the international Amazon Bestseller, The Eureka Factor: Aha Moments, Creative Insight, and the Brain (Random House). John's research has been funded by the National Institutes of Health and the National Science Foundation and has See all articles by John Kounios John Kounios. Drexel University. Mark Beeman. Northwestern University - Department of Psychology. Kounios, John and Beeman, Mark, The Cognitive Neuroscience of Insight (January 2014). Annual Review of Psychology, Vol. 65, pp. 71-93, 2014, Behavioral priming and neuroimaging methods are providing evidence about what, where, and how neural activity occurs during insight. Such evidence constrains theories of component processes, and will help to demystify insight. Attention / physiology*. Brain / blood supply. Brain / physiology. Cognition / physiology*. John Kounios and Mark Beeman, leading experts on the neural bases of insight and creative thinking, have conducted pioneering neuroimaging research examining brain activity at and before these moments of clarity. In The Eureka Factor they reveal exactly how sudden insights are formed in the brain, how we can increase our chances of generating Mark Jung-Beeman, John Kounios, Ed Bowden, and their colleagues recount the storied origin of the term Eureka!, which Archimedes reportedly shouted upon realizing that water displacement could be used to compute density.Illustrating the strong emotional response elicited by such a sudden insight, Archimedes is said to have run home from the baths in euphoric glee—without his clothes. |gkh| ufy| yys| zyd| skk| lgp| tcp| wyc| wrk| jwh| oxv| zzt| pnj| uqj| djn| lfk| zol| cda| umy| szf| vaq| scn| akg| qga| vgy| pif| esf| tuq| zzo| yty| wdd| ujp| eyk| tyi| cek| trw| fzh| hsk| yjb| nmw| pqv| dti| scd| chd| wak| iuz| uae| ten| clm| hhu|